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The Ad Digest Issue 2: Marketing Strategy
You need to build your Marketing Strategy. 📄
Happy Friday! 👋
The Agenda for Today:
Main Topic: Intro to Marketing Strategy. 📈
Recent Post from The Ad Digest. 📝
Advertising News this week. 💼
Quote of the Day. 😊
Top Post from The Ad Digest. 📊
📈 Marketing Strategy
This issue will introduce you to marketing strategy. If you're not familiar with it, here's a quick rundown: a good marketing strategy is the key to getting your business off the ground and making it successful.
It involves a lot of work—researching your market, planning how you'll reach your audience, and figuring out what kind of messaging will resonate with them—but it'll pay off in the long run.
Whether you're just starting as a marketer, advertiser, or entrepreneur or have been running your own business for years, we want to help you grow.
Marketing strategy is often misunderstood. People tend to think of it as something only big companies do or only focusing on online advertising. But the truth is that anyone can benefit from having a good marketing strategy—even you or your business!
A good strategy will help you gain new customers, attract attention to your products and services, and keep the ones already there. It's all about knowing your audience and what they want from your business.
So what does it take? Well, let's start with the basics:
Know who your audience is (and make sure they know who YOU are).
Create content tailored specifically for them (and only for them).
Find out where they hang out online—and join in!
Create ads that speak directly to them (and only them).
Monitor everything closely so you know how well each step worked out before moving on to the next one.
Make sure your audience knows where to find the content you created for them.
Repeat these steps until you have a loyal following that can't live without your content (and products and services).
Be patient, because it takes time to find your audience and create content that resonates with them. Ultimately, don't give up! It takes time to build an audience, but it's worth it.
We hope this helps! If you have any questions or would like more you can reach us at www.theaddigest.com, start a chat, or comment below!
📝 The Ad Digest: Featured Post
Copywriting is not easy. You need to come up with the best topic, generate ideas, write, and edit the content while staying 100 percent unique. It’s no wonder that some copywriters may charge more than $2000 for long-form content. Here we explain the best ai copywriting tool on the market. Read more.
💼 Advertising News
Chris Riedy, who has been with the company for more than 10 years, takes over Twitter's ad team and partnerships.
💬 Quote of the Day
"Competition commoditizes competency."
— Jay Baer
📝 The Ad Digest Top Posts:
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